“We Don’t Have Time” to Talk Climate Numbers
“We've got to stop just talking about numbers and data and science.”
Sweta Chakraborty isn’t anti-science; in fact, she’s a behavioral scientist herself. But as the North American CEO of the climate-focused social media company We Don’t Have Time, Chakraborty believes that just understanding science isn’t enough.
Dr. Chakraborty spoke to The Point Cloud at the AIM for Climate Summit in Washington, DC, a gathering of global government and business leaders focused on agriculture’s role in climate change. Her message was about messaging itself.
“We know - everybody that works in climate knows - there's 99.9 plus consensus that the climate crisis has been caused by humans and that it is in our power to actually solve what we started,” she says. “And so we don't need to keep hammering on about that. At this point, let's talk about solutions.”
The Point Cloud is Agerpoint’s interview series featuring leaders at the intersection of climate, agriculture, nature, and technology. Watch and read highlights from the conversation below. You can also hear to the full interview as an audio podcast on your favorite platforms.
From Innovation to Everyday Reality
“We have solutions that already exist,” says Chakraborty.
“We have incredible innovation in the pipeline. What we need to do is better communicate this so that ultimately it passes the muster of the public, and that the policy makers have the political will to see these innovations and the regulations and the legislation and the policies to support these innovations to commercial viability.”
While the underlying reality of the climate crisis is established, Chakraborty wants to focus on translating the science “in a way that really resonates with different audiences, that gets them excited about what can I do? How can I contribute? How can I overcome the crisis as part of this collective? That is going to get people excited.”
“As a behavioral scientist, we know that to be true,” she says. “That’s what motivates people. That’s what inspires people. That’s what brings hope.”
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